BTS's Jin Becomes Laneige's First Male Global Ambassador, Kicking Off His Beauty Journey

Jin of BTS continues to expand his global influence, making waves not just in the music world but now in the beauty industry. On Monday, Laneige, the renowned South Korean skincare brand, announced Jin as its first-ever male global ambassador, marking a new milestone for both the brand and the star.

In his statement, Jin expressed excitement about his new role: “I am truly delighted to become a brand ambassador for a brand that is loved by so many people around the world. I am thrilled to start my beauty journey with Laneige, and eager to share what we have in store.”

As part of this partnership, Jin will be featured in a campaign promoting Laneige’s popular Cream Skin 2-in-1 Toner and Moisturizer, a product that’s beloved for its dual benefits. The milky serum is formulated with peptides and ceramides, designed to deeply hydrate and firm the skin. According to Laneige, the Cream Skin product boasts the highest repurchase rate in their entire collection, solidifying its status as a skincare must-have. It was even praised by WWD, making the outlet’s coveted "Shopping Editor Empties" list last year for its ability to revitalize dry, dull skin.

Jin joins a prestigious list of global ambassadors for Laneige. Actress Sydney Sweeney, known for her role in Euphoria, became the brand's first global ambassador in 2022, starring in campaigns for their Water Bank and Lip Sleeping Mask collections. Prior to this, Laneige primarily partnered with local South Korean celebrities, such as Lee Sung-kyung and Kim Yoo-jung, who were spokesmodels for the brand throughout Asia.

This isn’t Jin’s first luxury collaboration. Just last month, he was named a global ambassador for Gucci, another iconic brand. Sabato De Sarno, Gucci’s creative director, had glowing words for Jin, praising his “warm and kind personality” and “unique style,” calling him a “generous and extraordinary artist” whose music moves people around the world.

Beyond his fashion and beauty ventures, Jin also represented South Korea at the 2024 Paris Olympics, where he proudly carried the torch alongside fellow international stars such as Salma Hayek and Snoop Dogg.

Jin’s expanding presence in both the fashion and beauty industries solidifies his status as a global icon, and fans are eager to see what his collaboration with Laneige will bring. With his unique style and undeniable influence, Jin is set to make a lasting impact on the beauty world.